Raven Capital Management LLC (“Raven”) is an investment adviser registered with the Securities and Exchange Commission. The Raven team has over 95 years of combined investment experience. The goal of the project is to make Raven expand the range of target audiences by revisiting the existing brand look by improving the cliché. Having locations in both Santa Monica and New York was intended to be applied to the overall brand image. The redesign process started with cleaning up the original logo and updating colour schemes from the existing ones. Applying modern typefaces and clean layout with minimal line graphics on top of images to the overall design delivers the company philosophy more clearly and aesthetically at the same time.
Client: Raven Capital Management LLC
Roles: Branding, UI / Web
Raven
UI Kit
The overall design was enriched by adding colours in addition to the existing black and green colours. Sans serif typeface was used to cover the modernity.
Corporate Website
A homepage consists of two slides of two locations with a slogan representing the company's introduction and strategy, and a link to a page containing detailed information.
Stationery
A business card and a letterhead have a unified look and feel with the other designs, but are expressed as neatly as possible without an image to suit the purpose.
Presentation
A presentation file is provided to a client in two different options in PowerPoint format. One is a custom design of the entire pages with the content provided by clients, and the other is to provide a template with the basic cover and the internal pages.
