Robotti & Company is a value-focused New York based boutique asset manager & broker dealer with a 35+ year history. Through a new logo and website redesign, the client wanted a branding that encompasses a wide market by incorporating a youthful and trendy feel while representing a long history.
Client: Robotti
Roles: Branding, UI / Web
Robotti
Logo Design
Since Robotti focuses on two different fields and also wants look that encompasses young and classic, the main keyword was on a combination of the two. The approach is the balance of two colours and the trendy use of sans serif fonts.
Brand Package
The brand package includes a business card, a letterhead, and an envelope.
Site Map
The main homepage has entry points for entering two different sites, ‘Advisor’ and ‘Security’. Each site has a link to access their respective sites. Private documents can be accessed after logging in through the given credentials.
Site Map
The main homepage has entry points for entering two different sites, ‘Advisor’ and ‘Security’. Each site has a link to access their respective sites. Private documents can be accessed after logging in through the given credentials.
Robotti Website
The website structure is largely divided into three categories: homepage, Robotti Advisor Homepage, and Robotti Securities Homepage.
