Robotti & Company is a value-focused, New York-based boutique asset manager and broker-dealer with over 35 years of history. Through a new logo and website redesign, the client sought branding that appeals to a broad market by blending a youthful, trendy aesthetic with elements that reflect their long-standing heritage.
Client: Robotti
Roles: Branding, UI / Web
Robotti
Logo Design
Since Robotti focuses on two distinct fields and aims for a look that bridges both youthful and classic aesthetics, the core concept centered around a combination of the two. This approach is reflected in the balanced use of two colors and the modern application of sans-serif fonts, creating a design that is both trendy and timeless.
Brand Package
The brand package includes a cohesive set of materials: a business card, letterhead, and envelope, all designed to reflect the brand's identity and professionalism.
Site Map
The main homepage features entry points for two distinct sections: "Advisor" and "Security." Each section includes links to their respective sites, allowing users to navigate easily. Private documents are accessible after logging in with the provided credentials, ensuring secure access to sensitive information.
UI Kit
A versatile and fully customizable UI kit designed to ensure consistency and efficiency across digital projects.
Robotti Website
The website structure is organized into three main categories: the main homepage, the Robotti Advisor homepage, and the Robotti Securities homepage.
