Founded in 2006, Opus is an award-winning, independently owned, and operated full-service global fund administrator. Their mission is to provide a comprehensive solution for all clients, regardless of complexity or fund size.
For their redesign project, Opus sought a design that reflects the essence of their name. The word "Opus" has two primary meanings:
A separate composition or set of compositions by a particular composer, often ordered by date of publication (e.g., "The Gambler was Prokofiev's sixth opera, despite its early opus number").
Any artistic work, particularly one on a large scale (e.g., "he was writing an opus on Mexico").
Opus aimed to move beyond conventional branding and embrace a unique, artistic identity that mirrors the creative and expansive connotations of their name.
Client: Opus Fund Services
Role: Branding, Marketing, UI/Web
Opus
UI Kit
Corporate Website
Unlike traditional UI conventions, distinct primary colors were assigned to each page to enhance their individuality and independence. Additionally, the company's name was visually represented through abstract artwork, featured prominently in the banners on each page, adding a unique and artistic touch to the overall design.
Presentation Design
The presentation was designed to align seamlessly with the website and other brand materials, ensuring a cohesive visual identity. Two cover designs were created to accommodate different use cases: one optimized for online presentations and another tailored for printing, with reduced ink usage in mind.
Magazine AD
To commemorate its 10th anniversary, Opus created a magazine ad that celebrated a decade of achievements. The design visualized key words summarizing their history, transforming them into striking visuals that told the story of their journey over the past ten years.
Invitation E-card
This digital holiday card was designed with a similar approach to a magazine ad, blending creative visuals and thoughtful messaging to convey holiday greetings in a polished and impactful way.
