Opus
Year: 2016
Role: Branding
Opus Fund Services, an award-winning global fund administrator, sought to differentiate itself from traditional financial firms by embracing a bold, artistic, and innovative brand identity. Rather than conforming to the industry’s conventional corporate aesthetic, Opus aimed for a design system that reflects creativity, individuality, and modernity—an approach inspired by the very meaning of the word Opus, which denotes a significant artistic work.
The goal was to establish a unique and memorable visual identity, ensuring brand consistency across digital and print assets while reinforcing Opus’s reputation as a forward-thinking industry leader.
Design Approach
I was responsible for conceptualizing and executing the entire brand transformation, ensuring it aligned with Opus's vision. My approach focused on:
Blending artistry with finance – Introducing an abstract, creative approach to fund administration branding.
Developing a scalable and cohesive design system – Ensuring visual consistency across web, print, and presentation materials.
Optimizing for digital-first usability – Crafting modern, interactive web layouts that enhance user engagement.
Adapting design principles for various applications – From corporate presentations to editorial advertisements, maintaining brand integrity across all touchpoints.
UI Kit
To ensure brand cohesion and scalability, I developed a comprehensive UI kit, featuring:
Color Strategy – Each webpage was assigned a unique primary color, visually reinforcing Opus’s dynamic and personalized services.
Typography & Layout – Modern, clean, and professional typefaces were selected to balance creativity and readability.
Iconography & Components – Created a set of UI elements, including buttons, forms, and navigation components, ensuring a seamless user experience across digital platforms.
Responsive Adaptability – Designed the system for optimal performance across desktop, tablet, and mobile.
Corporate Website
Breaking away from conventional financial branding, the Opus website redesign introduced:
Abstract Art Integration – Custom banner designs representing the fluidity and artistry behind Opus’s branding.
Color-Coded Pages – Each section featured a distinct color, creating an engaging and dynamic browsing experience.
Intuitive Navigation & Layout – Organized for clarity, accessibility, and streamlined user flow, ensuring easy access to information.
Interactive Elements – Incorporated micro-animations and hover effects to enhance usability.
This modern, vibrant web experience positioned Opus as a trailblazer in fund administration, setting it apart from competitors.
Presentation Design
To support internal and external communications, I developed:
Fully Customized Presentations – Designed to align with Opus’s refined aesthetic, incorporating modern layouts and structured information hierarchy.
Two Presentation Versions
Digital Version: High-resolution slides with rich visuals for online use.
Print-Friendly Version: Optimized layouts minimizing ink usage while maintaining professionalism.
These presentations effectively elevated Opus’s corporate messaging, enhancing engagement and brand consistency.
Magazine AD
To commemorate its 10th anniversary, Opus crafted a magazine ad that celebrated a decade of milestones and accomplishments. The design brought key words summarizing their history to life, transforming them into bold, striking visuals that vividly narrated the story of their journey over the past ten years. This creative approach not only highlighted their achievements but also reinforced their innovative and artistic brand identity.
Invitation E-card
This digital holiday card was designed with a magazine-ad-inspired approach, combining creative visuals and thoughtful messaging to deliver holiday greetings in a refined and impactful manner. The design mirrored the artistic and polished style of Opus's branding, ensuring a cohesive and memorable experience that resonated with recipients while celebrating the spirit of the season.
Outcome & Impact
A Distinctive & Memorable Brand Identity – The artistic approach differentiated Opus from traditional financial firms.
Seamless Cross-Platform Consistency – A unified visual system ensured cohesion across web, print, and presentations.
Modernized Corporate Communications – Enhanced engagement through visually compelling presentations, advertisements, and invitations.
Industry Recognition & Market Positioning – Opus’s branding refresh reinforced its reputation as an innovative leader in fund administration.
This project highlights my ability to redefine financial branding through strategic design, digital transformation, and innovative storytelling. By blending artistic expression with corporate identity, I successfully crafted a visually compelling, highly adaptable, and future-proof brand system for Opus Fund Services.