Promotion Graphics
Year: 2015
Role: Marketing
This personal project explores branding, marketing design, and promotional strategies through a series of conceptual campaigns. The objective was to experiment with visual storytelling, layout composition to create promotional materials that could be used across email marketing, websites, print, and social media.
Each campaign was designed with a unique brand identity and strategic messaging, ensuring a balance between aesthetics, brand recognition, and conversion-driven design.
Green Plugged Seoul 2015
Role: Designed promotional materials for a conceptual music festival campaign, including posters, banners, and digital ads.
Design Approach: Used bold colors, dynamic layouts, and artistic typography to capture the energy and excitement of a live music festival.
Outcome: Created high-impact visuals that enhance festival branding and appeal to a youthful, music-loving audience.
Roll Up the Rim to Win
Role: Designed an alternative creative direction for Tim Hortons' Roll Up the Rim promotional campaign.
Design Approach: Instead of the traditional red and brand colors, I introduced a retro-inspired aesthetic for a special edition of the campaign, evoking nostalgia while keeping the excitement of the original promotion.
Impact: Showcased how brand campaigns can evolve visually while maintaining strong brand recognition and engagement.
Monopoly Promotion
Role: Created marketing materials for McDonald’s Monopoly promotional campaign, including emailers, landing page graphics, and instructional promotional pieces.
Design Approach: Focused on clear, engaging visuals with a structured information hierarchy, ensuring users understand how to participate and maximize rewards.
Outcome: Designed assets that seamlessly integrate across multiple digital and print channels, reinforcing brand presence while guiding users through the campaign.
Sephora Member Promotion
Role: Created a Sephora marketing promotion piece designed for email, digital posters, and print materials.
Design Approach: Developed a luxurious and celebratory visual style aligned with Sephora’s branding, featuring elegant typography and a refined color palette.
User Interaction: Sent to Sephora Beauty Insider members on their birthday, linking to a login page where they can redeem their exclusive offer.
