Motoinsight Website Redesign

Year: 2022 - 2023
Role: Branding & Web Design

My previous website was outdated and lacked the ability to effectively track user interactions and funnel performance. While the old website focused primarily on information delivery, the redesigned version aims to modernize the visuals and structure to drive higher engagement and responses. My role was to oversee the overall page design and develop visual assets to support the updated site.

The MotoInsight website redesign was aimed at enhancing user engagement, improving lead generation, and streamlining navigation to create a more intuitive experience for dealerships, OEMs, and lenders. My role was to plan, conceptualize, and execute the redesign, ensuring that the website effectively showcases MotoInsight’s value proposition, key features, and business impact while driving conversions.

Design Approach

I was responsible for overseeing the complete visual and structural redesign of the homepage, ensuring that the website effectively communicated MotoInsight’s brand identity while enhancing usability. Every aspect of the redesign was carefully considered to achieve a seamless balance between strategic UX and visual transformation. Key contributions included:

  • Optimized for Lead Generation

    • Designed a clean, structured navigation bar with a clear CTA for demo requests to improve conversions.

    • Ensured the "Book a Demo" button is prominently featured in both the main navigation and hero section for easy access.

  • Engaging First Impression with Strong CTA

    • Created a main banner that clearly communicates MotoInsight’s core value proposition.

    • Integrated call-to-action buttons that lead directly to the demo page, making it easy for potential leads to take the next step.

  • Organized product offerings into client-specific categories:

    • Dealers

    • OEM Solutions

    • Partners & Lenders

    • Included clear links to detailed pages for deeper product exploration.

    • Sales Conversion

    • Omnichannel Transacting

    • Vehicle Acquisition & Trade

    • Preorder & Virtual Inventory

    • Custom Experiences

    • Automated Features

    • Included clear links to detailed pages for deeper product exploration.

  • Reinforcing Value & Business Impact

    Positioned an ROI-focused section immediately after the product overview to persuade users of MotoInsight’s effectiveness.

    • Customer ratings & reviews

    • Close ratio improvements

    • Reduction in deal finalization time

  • Social Proof for Credibility

    • Featured real dealership success stories to demonstrate industry adoption and build trust.

    • Integrated a visually engaging carousel for an interactive testimonial experience.

  • Driving Conversions

    • Designed a strong closing section with a compelling CTA that directs visitors to book a demo.

    • Reinforced the benefits of MotoInsight in a simple, persuasive statement to encourage immediate action.

Visual Assets

I designed three banners placed under the hero section on the front page, each showcasing a key feature tailored to client-specific solutions. The text is positioned on the left, accompanied by a CTA button linking to the corresponding detail page, while the image on the right visually reinforces the feature’s purpose. This structured layout enhances clarity, engagement, and user experience, ensuring seamless navigation and information flow.

Banners

For OEMs

For Dealers

For Lenders and Partners

Informational Graphics

  • Sales Conversion

  • Omnichannel Transacting

  • Vehicle Acquisition & Trade

  • Preorders & Virtual Inventory

  • Custom Experiences

  • Automated Features

Animated Assets

On the home page, we added an animated hero section to create a more dynamic and lively feel. Additionally, on the detail page, we aimed to introduce the product more effectively to visitors by creating short animations that simultaneously showcase the experiences of both dealers and customers, making it easier for users to understand.

Customer Experiences

Dealer Experiences

Impact & Results

Higher Engagement & Conversions – A more intuitive layout and improved user experience led to better interaction and sign-up rates.

Stronger Brand Consistency – A refined visual identity and structured design reinforced Motoinsight’s brand presence.

Optimized User Experience – A cleaner, more user-friendly website made it easier for potential clients to navigate and take action.

Data-Driven Future Strategy – The integration of lead tracking and analytics provided valuable insights for optimizing future marketing efforts.

This project showcases my ability to strategically combine branding, UX/UI, and data-driven design to enhance user engagement and drive business growth.

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