Motoinsight Marketing
Motoinsight delivers commerce solutions of an omni-channel car buying experience for consumers. Unlike other online shopping technologies, the online engagement of auto industry was unfamiler to dealers, OEMs, and shoppers in the early stage of the solution. The goal is to increase product value and usability by increasing the brand’s recognition and efficiency by conducting various marketing strategies.
Client: Motoinsight
Roles: Marketing, UI/Web
One Pager
One-pagers are required in various cases for both Motoinsight and its clients mainly as a marketing tool. It is an effective method of delivering updates in content and price that needs to be delivered in a timely manner.
Training Book
By creating and providing training books explaining how to engage with Motocommerce products for dealers and their customers effectively, it makes both of them be more confident with the new technology in car buying experience, which as a result, will be linked to their revenue aspect.
Booth Design
One of the means of informing a startup company's technology is to participate in formal exhibitions related to the related industry. Explaining the company's values and products in an environment in which the company's unified and organized brand plays a big role in raising the company's awareness.
2019 Nada Show
2020 Digital Dealer
Website Banner
By implementing a customized banner for each dealership website, it can advertise the value and feature of the product as well as increase leads by adding CTA on the banner which is linked to an implemented Motocommerce solution.
Landing Page
When there is a special webinar or seasonal event, a landing page is created with a dedicated url on Motoinsight website in order to promote the event and induce visitors’ engagement including downloading a document and filling out a form.
