Motoinsight Marketing
Year: 2018 - 2022
Role: Marketing & Web
Motoinsight provides commerce solutions designed to deliver a seamless omni-channel car-buying experience. Unlike traditional e-commerce, early online engagement in the auto industry was unfamiliar to dealers, OEMs, and consumers. As a lead designer and brand strategist, I played a key role in shaping MotoInsight’s marketing identity, ensuring a cohesive and impactful visual presence across all digital and print channels. My work focused on enhancing brand consistency, optimizing marketing assets, and driving lead generation through strategic design. This involved creating visually compelling and conversion-driven marketing materials, from email campaigns and sales collateral to webinar assets and landing pages, ensuring a seamless brand experience across all touchpoints.
Design Approach
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Led the development of a scalable brand system, ensuring consistency across digital campaigns, sales materials, and event assets.
Created design frameworks and templates to maintain a polished, professional, and easily adaptable marketing presence.
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Designed high-converting email sequences (invite, reminder, post-event follow-ups) that reinforced brand identity and improved engagement.
Developed landing pages with clear messaging and CTAs, driving seamless user journeys from marketing campaigns to demo requests.
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Designed branded presentation decks, one-pagers, and marketing guides to support sales teams and thought leadership efforts.
Created promotional assets for webinars and events, including registration pages, banners, and post-event materials, ensuring brand alignment and engagement.
One Pager
One-pagers serve as essential marketing assets for MotoInsight and its clients, offering a concise and visually structured format to communicate key updates on content and pricing. Designed for clarity and efficiency, they streamline the delivery of critical information, ensuring stakeholders can quickly access relevant insights to support informed decision-making.
Training Book
Providing comprehensive training materials on effectively using Motocommerce products empowers dealers and their customers, fostering confidence in the car-buying process. This improved understanding leads to better adoption, enhanced performance, and increased revenue growth.
Booth Design
For startups, participating in industry exhibitions is a powerful way to showcase their technology. In these settings, a cohesive and well-structured brand presentation is essential for effectively communicating the company’s values and offerings, ultimately boosting brand awareness and recognition.
2019 NADA Show
2020 Digital Dealer
Website Banner
Customized banners on dealership websites effectively highlight product value and key features. By incorporating a clear call-to-action (CTA) linked directly to the integrated Motocommerce solution, dealerships can drive engagement and generate more leads.
Landing Page
For special webinars or seasonal events, Motoinsight creates dedicated landing pages with unique URLs. These pages are designed to promote the event and enhance visitor engagement by encouraging actions such as downloading documents or submitting forms.
Outcome & Impact
Stronger Brand Presence: A refined brand system enhanced brand credibility and recognition.
Higher Engagement Rates: Optimized marketing materials led to increased click-through and conversion rates.
Scalable & Efficient Marketing Design: Created reusable templates and brand guidelines, streamlining content creation across teams.