Motoinsight Marketing
Motoinsight delivers commerce solutions that provide an omni-channel car-buying experience for consumers. Unlike traditional online shopping technologies, the auto industry's early adoption of online engagement was unfamiliar to dealers, OEMs, and shoppers. The goal of Motoinsight's solutions is to enhance product value and usability by increasing brand recognition and improving efficiency through targeted marketing strategies.
Client: Motoinsight
Roles: Marketing, UI/Web
One Pager
One-pagers are essential tools for both Motoinsight and its clients, primarily serving as a marketing resource. They provide an efficient way to communicate updates on content and pricing, ensuring timely and concise delivery of critical information.
Training Book
By creating and providing training materials that explain how to effectively engage with Motocommerce products, dealers and their customers gain confidence in using the new technology for the car-buying experience. This enhanced understanding ultimately contributes to improved performance and revenue growth.
Booth Design
One effective way for a startup to showcase its technology is by participating in industry-related formal exhibitions. In such environments, a unified and well-organized brand presentation plays a critical role in conveying the company’s values and products, significantly enhancing brand awareness and recognition.
2019 Nada Show
2020 Digital Dealer
Website Banner
By implementing customized banners on each dealership website, dealerships can effectively showcase the value and features of their products. Additionally, including a clear call-to-action (CTA) on the banner, linked directly to the integrated Motocommerce solution, helps drive engagement and increase leads.
Landing Page
For special webinars or seasonal events, a dedicated landing page with a unique URL is created on the Motoinsight website. These pages are designed to promote the event and drive visitor engagement by encouraging actions such as downloading documents or completing forms.
