Motoinsight Branding
At the start of the project, branding wasn’t established except for the logo. In line with the rapidly growing company, the brand guideline was created with a large frame to establish a basic unified identity. In addition, by deriving UI Kit for the web through the website project, the rules for digital projects were subdivided.
Client: Motoinsight
Roles: Branding, UI/Web
Brand Guideline
A specific section with details and examples explaining the section were added to make it not simply present in form, but made available to anyone as needed. The brand guideline includes
Positioning
Products
People
Style guide
UI Kit
The existing website worked visually, but it had to be redesigned because the company's objective and information about the product were not fully communicated. Through collaboration with the marketing director and marketing copywriter, the overall wireframe and content were recreated. By referring to the brand guide, the website and UI elements that will be the basic components have been structured at the same time.
Corporate Website
The structure that was previously weak for information transmission was adjusted by creating the ‘Our Solution’ placed in the first order of the navigation bar. A bridging section was created on the home page so that users can quickly reach the page associated with it. The site reinforced the trust by adding the image of the actual Motocommerce product in the hero section of the homepage that is first seen when landing. Also, by creating an image containing a Motocommerce product with the corresponding content throughout pages, the trust in the product was raised and the overall design increased uniformity.
Presentation Design
A presentation template was created to suit the situation of presentation internally and externally. Presenters can start from the default template and edit it themselves to suit their needs.
Room Name
As the company moved to a new location and meetings increased internally and externally, each meeting room needed its own name. The concept was taken from the locations of the Motoinsight until it came to its current location as well as representative racing tracks.
Mural Art
As Motoinsight moved to a new office, my role was to fit the company brand in the entire office environment. The goal is to keep the overall balance in line with the brand guidelines to maintain the corporate and cohesive atmosphere while adding illustrations to make the environment less rigid.
Holiday Card
Every end of the year, a holiday card is sent to Motocommerce clients in a way to show gratitude.
