Motoinsight Branding
At the start of the project, branding was limited to the logo, with no established guidelines. As the company experienced rapid growth, a comprehensive brand guideline was developed to create a cohesive and unified identity. Additionally, a web-specific UI kit was derived during the website project, further refining and defining detailed rules for digital projects.
Client: Motoinsight
Roles: Branding, UI/Web
Brand Guideline
A specific section with detailed explanations and examples was added to ensure the brand guideline is not merely a formal document but a practical resource accessible to anyone who needs it. The brand guideline includes comprehensive instructions on logo usage, typography, color schemes, imagery, tone of voice, and application examples to maintain consistency across all touchpoints.
Positioning
Products
People
Style guide
UI Kit
The existing website was visually functional but required a redesign to better communicate the company's objectives and provide clear information about its products. In collaboration with the marketing director and copywriter, the overall wireframe and content were reimagined. Guided by the brand guidelines, the website's design and UI elements were structured simultaneously to create a cohesive foundation for future projects.
Corporate Website
The website's structure, previously weak in delivering information, was improved by adding an "Our Solution" section as the first item in the navigation bar. A bridging section was also created on the homepage, enabling users to quickly access the related page. To enhance trust, an image of the actual Motocommerce product was featured prominently in the hero section of the homepage, ensuring it is the first thing users see upon landing. Additionally, product images were integrated with relevant content throughout the site, reinforcing credibility while improving design consistency and uniformity.
Presentation Design
A presentation template was created to accommodate both internal and external presentation needs. This default template allows presenters to easily customize and edit it to suit their specific requirements while maintaining a consistent and professional appearance.
Room Name
As the company transitioned to a new location and internal and external meetings became more frequent, each meeting room was given a unique name. The naming concept drew inspiration from Motoinsight’s previous locations leading up to its current headquarters, as well as iconic racing tracks, reflecting the company’s journey and identity.
Mural Art
When Motoinsight moved to a new office, my role was to integrate the company’s brand throughout the entire office environment. The goal was to maintain a corporate and cohesive atmosphere in alignment with the brand guidelines, while incorporating illustrations to add a touch of creativity and make the space feel more welcoming and less rigid.
Holiday Card
At the end of each year, a holiday card is sent to Motocommerce clients as a gesture of gratitude and appreciation for their support.
