Motoinsight’s online solutions for Genesis are divided into two primary experiences: one for buyers or shoppers and another for dealers. Shoppers can explore vehicles of interest through the Build and Price tool. By setting up an account and selecting their nearest dealership, they gain access to a personalized dashboard. This dashboard stores items of interest and facilitates the car-buying process. Simultaneously, when a shopper’s dashboard is created, a corresponding order is generated on the dealership’s dashboard, linking the buyer with the designated dealer through the platform based on the shopper’s details.
The ultimate goal of this service is not just to facilitate buying and selling cars but also to generate valuable leads, attracting potential customers. This solution extends beyond traditional dealership visits, fostering active and seamless interactions between buyers and sellers through an online platform.
Motoinsight continuously enhances the Genesis online platform by developing an annual roadmap aligned with the budget, prioritizing improvements, and expanding existing solutions. My role is to collaborate with the project team to design and deliver effective UI/UX that drives user engagement and satisfaction.
Genesis
Atoms, Molecule and Organisms
Book Service Appointment
Objective
The purpose of this feature is to allow customers to book a service appointment for the vehicle through the G@H portal. This means that more aspects of their car ownership are contained within one area and will be easier to manage.
Summary
This feature will allow customers to use the G@H portal to book/schedule servicing appointments at their desired location. A customer will submit a service appointment request in G@H which will be forwarded to the relevant parties within Genesis Canada, allowing Genesis to then book an appointment time and reach out to the customer for confirmation.
This widget would also be added to external (agency) sites just like the Test Drive.
Trim Selection Banner
Problem:
Genesis would like to display incentive information about specific vehicles to draw customer attention to those vehicles. Currently they are displaying incentive information using the hero banner - by adding incentive details to the image. Changing these images on a monthly basis uses development resources that could be better allocated elsewhere, we are trying to determine a more effective way of displaying incentives that can also be changed more easily.
Requirement:
Genesis would like to include the incentives for the models on the trim selection page so it’s easily seen by the customers building the vehicle. The initial requirement was to put the incentive rates on the background images (carousel) of the trim selection page but that would obstruct the image view.
Solution:
A banner is included on the top to display the incentives for the vehicle.
The vehicle trim cards are condensed with only select information to display while providing “See more”/”view more” to see the full list of trim feature details.
The selected trim card would display the select check mark with the focus of the border
